"When we think of Bianchi, everyone correctly thinks about Bianchi's longevity and success to be a leader in bicycle racing, design and technology", Bianchi CEO Bob Ippolito says. What makes Bianchi special is the passion of all of the people who have been associated with the Italian firm through 125 years: success begins with great people indeed.

In 1885 Edoardo Bianchi started his activity with his first shop in Via Nirone – Milan and since then Bianchi has meant Italian Designed bicycles with very high quality standards and advanced technological content. Their unmistakable Celeste colour marked a step in the history of cycling. But Bianchi is not only bikes: Bianchi is a way of life, a way to move, a way of racing. That is why many VIP’s and fashion stylists chose Bianchi’s leading brand.

Fausto Coppi built his career riding a Bianchi bike, just like Felice Gimondi, Moreno Argentin, Gianni Bugno, Marco Pantani and all the champions that wrote a part of the Bianchi legend.