The brands of the Bianchi group - Bianchi, Legnano, Puch and Chiorda - have met those of Cycleurope - Monark, Crescent, DBS, Kildemoes, Everton, Micmo, Gitane - to constitute a unique network in the two-wheel market either for the wide offer size and the capillarity of the worldwide distribution.

The main target of Bianchi is the brand global leadership in the cycling sector, with the immediate draw to the most authentic made in Italy tradition, through:
- suitable production, developing products with advanced technological content;
- focused commercial strategies;
- effective communication, that increase its legendary and global brand visibility.

The brand drivers of Bianchi are: innovation, exclusiveness, quality, design and passion.

A passion that leads Bianchi to be always present in the most important competition with excellent media visibility, contracting successful partnerships with high-level international cycling teams. Bianchi is a proud sponsor of the professional road cycling team Ceramica Flaminia, equipped with the ROAD 928 Carbon SL IASP model, and it is also owner of TX Active-Bianchi MTB team, that competes with the MTB Methanol SL.